Digital Marketing Strategy
Many organizations are actively involved in multiple digital channels, yet have no overarching strategy. We will help define a clear strategy that leverages each digital channel for its strengths while maximizing your marketing budget.
We'll help to define objectives, benchmark existing progress, review channels, streamline processes, and roll out a cohesive, comprehensive digital marketing strategy.
Social Media Strategy
If your organization is using social media networks such as Facebook, Instagram, Twitter, and LinkedIn, a comprehensive social media strategy is a critical component to your success. We will help define a clear strategy that leverages each social network for its strength.
We'll define objectives, benchmark existing progress, streamline processes, and roll out a cohesive, comprehensive social media strategy. Another important component is to define social media policy for your employees which we have done successfully for clients and have seen excellent results.
Social Media Management
We will act as an administrator for channels such as Facebook, Instagram, LinkedIn, Twitter, YouTube, or other important sites.
Deliverables include ideas and campaign-concepts, copy-writing and editing, schedules and time-lines, professional graphics and videos, managing pay-per-click (PPC) advertising, responding to community feedback, data analytics, and benchmarking for decision makers.
Responsive, Mobile Design
The focus has shifted from desktop to mobile browsing. More than half of site visits are on smart phones. Responsive website design adjusts your content to the screen on which it is being displayed so your audience can see it more clearly.
Sites which are not mobile-friendly now have their search rank lowered by Google. We will design and build a site that is easily read by your viewers no matter what device they are viewing it on.
We will deliver the data you need to demonstrate increased productivity to your board. Leveraging existing data through analytics is a critical way to set your organization apart. We have worked with some of the nations' leading companies to brainstorm possibilities, outline opportunities, and implement winning big data solutions.
Often, properly utilizing data you already collect, will make your organization a thought-leader, increasing your exposure through news media and social networking.
Keeping your site current with updates such as news, events, new products, and services is vital for communicating with existing clients and prospective clients. Frequent updates are also an important factor in search engine ranking.
Sites that have dated information and infrequent updates are ranked lower by most search engines. We will build a content management system (CMS) site that gives you control to make your own updates, or we will provide a monthly retainer service to do updates for you.