Herrmann Group Digital Marketing is focused on delivering results through well-planned strategy, creative design, and great execution. Here are some examples of our work.
Social Media Management Retainer
Dirk Herrmann created daily posts using Facebook, LinkedIn, Instagram, Twitter, and YouTube to increase visibility for the client. This twenty-hour per month retainer transformed their digital marketing landscape resulting in, hundreds-of-thousands of new impressions in a twelve-month period.
We recorded a dozen of the client's principals, partners, and associates for this series of twenty-two interviews. The one-to-two minute vignettes are shared through social media channels to reinforce the company's thought leadership position in the accounting and advisory industry.
OPTEK.net, a small US based manufacturing company needed to compete in the worldwide marketplace which now includes Nikon. Dirk Herrmann built a new site which uses video to demonstrate the complex video measurement systems and x-ray measurement systems that Optek designs and builds.
Website Design and Content Management System (CMS)
REIS needed a new HubSpot CMS back-end, as well as full integration for both non-authenticated and authenticated users on the front end of the new site. Dirk Herrmann designed the site, implemented the Hubspot integration, created new video content, and ran a Search Engine Optimization (SEO) campaign to launch the site.
As a result, REIS was recently acquired by Moody's, the Fortune 1000 credit rating agency.
Dirk Herrmann transformed quarterly data which was previous published in PDF format into a quarterly video series. The new videos brought greater exposure for the client when the Wall Street Journal began quoting their statistics on a quarterly basis. This solidified their position as an industry thought leader and helped increase revenues. Here are a few samples.