Herrmann Group Digital Marketing Blog

8 Reasons Your Business Needs Professional Social Media Management

In today's competitive market, a focused social media strategy should now be a critical part of every organizations digital marketing strategy.  Social media platforms offer so much potential, yet most organizations miss the opportunity to maximize their social media exposure and convert likes, follows, and interactions into the results they are seeking, such as fund-raising, acquiring new customers, increasing sales, improving customer service, recruiting new employees, or retaining existing employees.

The first step is research. A social media professional will review your existing content, channels, audience, and offerings to determine the greatest opportunity. They will seek to understand objectives and goals.  They will record benchmarks to measure success.  The digital marketing landscape is constantly changing. What worked well yesterday may not be the best solution tomorrow.

A professional social media manager will be dedicated to staying ahead of the trends and the changes to the social media platforms.  A social media manager is the gatekeeper of your business on-line.

Professional Social Media Management

What benefits will a professional social media manager bring to your business?


  1. Bring fresh ideas, trending solutions and campaign concepts.

  2. Write platform-appropriate text for your specific audience.

  3. Leverage relevant, trending #hashtags.

  4. Develop and manage schedules and time-lines for maximum impact.

  5. Create professional quality photos, videos, and graphics.

  6. Boost organic activity with targeted, affordable pay-per-click advertising.

  7. Respond appropriately to community feedback.

  8. Benchmark data and metrics for reporting to senior decision makers.


In addition, teaming with a professional social media manager can free up your already-stretched internal resources to focus on what they do best.  Whether you are trying to reach new customers or build brand loyalty, a social media manager can help you achieve your goals cost effectively.

Give us a call or send us an email to see how easy it is to get started.